Market Research
Leveraging AI for Competitive Market Intelligence
Victory Aigbochie
January 10, 2025
Overview
AI is reshaping how SMEs analyse markets, understand competitors, and make strategic decisions.
What AI Market Research Includes
- competitor mapping
- pricing comparisons
- trend analysis
- consumer sentiment modelling
- opportunity gap identification
Why This Matters
Manual research is slow and inconsistent. AI tools deliver faster, structured insights that help SMEs compete with larger firms.
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